The video posted on Tuesday serves as a promotion for Wired magazine, but the short film also offers a glossy introduction into what could be the future of newspapers, magazines and books. Imagine reading text on a tablet or smartphone – and then tapping the screen to watch a video or an animation, to send an e-mail, to post to Twitter or Facebook, to leave a comment or participate in a survey. This new technology, said Wired Creative Director Scott Dadich, moves journalism beyond “the static notion of ink on paper.”
It may also provide products that will help pay the bills for the next generation of journalistic enterprise. It could, said Wired Editor Chris Anderson, “reset the economics.”
It’s very cool technology – offering smart people amazing opportunities to think about all the ways it can be used to share information, build audiences and bring people together.
You can see the Wired video here.